
I’m an Art Director with 7+ years of turning ideas into stories people actually feel. I’ve worked across agencies, in-house teams, and passion fueled startups – blending brand, design, and storytelling to create work that connects.
I love building design systems and campaigns that feel human, make technology approachable, and give brands a sense of purpose. Whether it’s shaping a product launch, pitching the big idea, or bringing a visual world to life across digital, retail, and the real world – I’m all about finding that sweet spot between vision, taste, and execution.
Schiefer Chopshop (SCS)
Costa Mesa, CA
Creative Lead
09.2024 –Present
Senior Graphic Designer
10.2023 – 09.2024
Graphic Designer
02.2021 – 10.2023
Freelance Production Designer
10.2019 – 02.2021
Grew from freelance designer to Creative Lead, guiding brand campaigns and digital experiences for 20+ clients in lifestyle, CPG, entertainment, home improvement, and e-commerce.
-
Directed brand, campaign, and digital design from concept to launch.
-
Built scalable brand systems and modular design frameworks for retail, digital, and experiential activations.
-
Led client presentations, aligning creative storytelling with KPIs and growth objectives.
-
Mentored designers and partnered cross-functionally with copywriters, strategists, and developers.
Key Achievements
Realtree 40th Anniversary Campaign: Led art direction for a fully integrated campaign across digital, social, content, and experiential, securing a $300K pitch win.
Amy’s Kitchen Brand Campaign: Art directed award-winning campaign that delivered 46.2M impressions in 5 weeks, driving a 132% YoY lift in direct and organic traffic and 121% sales increase in big box retail.
Irvine Spectrum Center: Launched modular campaign-driven landing pages, unifying retail, dining, and entertainment through storytelling, generating 108K impressions at launch.
SCS Agency Impact: Contributed to 78.7% of the agency’s $16M 2023 revenue through high-impact brand and campaign work.
Freelance UI/UX Designer
Remote
Various B2B Saas Clients
10.2023 – Present
Reclop
2025
Present Designed B2B wholesale marketplace UX (inspired by Faire), leading supplier onboarding, fulfillment flows, and scalable UI system.
Shipslash
2025
Created dashboard for shipping-rate comparison tool; designed flows for quotes, label printing, and bulk batch shipping, delivering beta in 8 weeks.
Upccell
2023 – 2025
Directed product design for SMS marketing platform, improving catalogs and campaign setup flows, boosting client orders by 21%.
Foodup
Los Angeles
UI/UX Designer
10.2020 – 02.2022
-
Directed branding and design for a social food voting app across iOS, Android, and Web.
-
Facilitated cross-functional design meetings and pitched feature ideas to stakeholders.
-
Scaled the app to nearly 1K users in the first year before it was acquired in 2024.
Whealthy Franchise Inc.
Irvine, CA
Graphic Designer
01.2018 – 06.2019
-
Rebranded restaurant franchise, unifying design across signage, digital, print, and social.
-
Supported expansion from two locations to national growth, opening three new restaurants.
