Whealthy is a customizable fusion grill franchise that cooks with innovative rotating firepots. Customers assemble their bowls selecting from a variety of carbs, fresh vegetables, proteins, and unique sauces. 

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Founded by Roy Lee and Kevin Kim—entrepreneurs with no prior experience in the fast-casual industry, the guys assembled a team to help grow their restaurant into a franchise. I was brought onto the team to brand the restaurant from scratch with Irene Quan (Graphic Designer), and Neil Moody (CFO). We created a brand that told a more memorable story that focused on the wealth of flavor we serve and our show-stopping fire!

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The new branding uses a handful of customized hand-drawn typefaces, playful copy, and a warm palette of color.